I first heard about the new "24-hour Boob Job" when a recent episode of Nightline featuring Dr. Norman Rowe showed up on my YouTube feed.
In the bit, a woman paid $2,500 to have saline injected directly into her breasts to celebrate her 5-year anniversary with her boyfriend. And as you probably guessed from the name, her breasts returned to their normal size after about 18 hours.
So it's kind of like Viagra, except for your boobs.
Here are my thoughts on these injections... They're definitely extreme (but not in the crazy/outrageous kind of way). What I mean is, that's a lot of money for 18 hours—at least in my world. The newness of the procedure in the U.S. isn't helping it feel any more tame to me, either.
At the same time, I do see a lot of value in the procedure. Being able to "try on breast implants" is a pretty cool deal, especially if you are stuck on the fence of deciding whether to get an augmentation or not. Emotionally, it still feels weird to me, but I'm sure that will subside as they get more common.
Are 24-Hour Saline Breast Injections Safe?
As with anything that breaks the skin, there is a chance for infection and bruising, albeit very low. And since sodium chloride naturally occurs in your body, there shouldn't be any complications with absorption. I would imagine that pregnant women should avoid these injections due to the concentrated salt content of the saline solution, but I haven't specifically read that anywhere.
How much do the injections cost?
After a couple quick phone calls, it looks like these procedures are running between $2,500 and $3,500. With the average breast augmentation costing around $4,500 to $5,500, that's going to be a bitter pill for most of us to swallow. Still, some surgeons are reporting that they are currently doing 2 to 3 of these a week.
Unfortunately, I haven't been able to find many high-resolution before and after photos yet, but I'm sure they will be popping up soon.
I've also invited a couple of plastic surgeons who do the procedure to guest post on the topic, so hopefully we'll be hearing from them shortly!